FOR IMMEDIATE RELEASE
Jan. 5, 2009

BevShots to Toast a Buzz-Worthy Debut at AmericasMart Atlanta

ATLANTA – Don’t put away those champagne glasses yet, as BevShots MicroArt will toast its national debut at AmericasMart Atlanta, Jan. 8-12. The Florida start-up, which first popped its cork in Tallahassee last August, showcases images of beer, wine, liquors and cocktails, captured under a microscope and featured as modern art.

Attendees at the Mart can imbibe an assortment of images ranging from tequila and champagne to martini and vodka tonic to a myriad of domestic and imported beers and wines. Those who are thirsty for more can later view the full gallery at the interactive e-commerce site, www.Bevshots.com. 

BevShots’ images make for an interesting home, office, restaurant, hotel or bar furnishing, as well as a unique gift, says Hutt. They can be displayed on canvas as a gallery wrap, in a floating frame or on archival paper with two different matting and framing options. BevShots also offers Metallic Prints, which allow for rich colors that nearly glow, creating a holographic effect. No two beverages are alike, with images representing an array of colors and patterns. Prices range from $19.99 for a Metallic Print to $549 for a customized fine art piece.

BevShots easily mix with today’s trends in abstract art, but feature a topic we all know and love: alcohol,” said Hutt. “People are often interested in how we got the idea to start this endeavor and are intrigued to learn that the story is as unique as the art itself."

In the 90s, Michael Davidson, a top microscopist at Florida State University, found a way to fund his laboratory by selling images of beverages shot under a microscope to a necktie company. Thus, Molecular Expressions Cocktail Collection was born and sold more than five million neckties in retail stores across the U.S.

Years later, in 2006, the Florida Board of Governors implemented a State University Research Commercialization Assistance Grant Program to increase commercialization of products and technologies that emerge from research conducted at Florida universities. Hutt was employed under the grant to research the market for beverage images. Impressed by what he learned, he purchased the images and licenses from Florida State University and Davidson and founded BevShots MicroArt.

“It has been an inspiring experience picking up where the necktie venture left off,” said Hutt. “I’ve loved creating a new following for Davidson’s images and am looking forward to BevShots’ national debut at the Southeast’s top marketplace, AmericasMart Atlanta.” 

For more information about BevShots MicroArt or to set up an interview, contact Valerie Wickboldt, PR/ marketing director, at media@bevshots.com or (904) 214-6702.

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MEDIA ADVISORY - BevShots Debuts at Atlanta's AmericasMart

DATE: Dec. 29, 2009             CONTACT:  Valerie Wickboldt, (904) 214-6702
                                                   media@bevshots.com, OR
                                                   Rick Oppenheim, (850) 386-9100/roppenheim@rboa.com

WHO: BevShots MicroArt, LLC

WHAT: First look at unique new art form

WHEN: Friday, Jan. 8 – Tuesday, Jan. 12

WHERE: AmericasMart 1, Merchandise Mart
240 Peachtree Street NW, Atlanta, Ga.
Booth: 8L09

WHY: BevShots MicroArt, a Florida start-up that first popped its cork in Tallahassee last August, will toast its national debut at AmericasMart Atlanta showcasing images of beer, wine, liquors and cocktails captured under a microscope and featured as modern art. __________________________________________________________

Your favorite adult beverages will hit the wall at AmericasMart Atlanta Jan. 8 – 12.  BevShots are microscopic images of wine, beer and cocktails presented as modern art.  The full gallery, which is making its national debut in Atlanta, is comprised of 29 images, representing an array of colors and patterns that can fit the décor of any home, office, hotel, restaurant or bar and make a unique gift. The images range from tequila and champagne to martini and vodka tonic to a myriad of domestic and imported beers and wines.  

The history of BevShots is one that blends a scientific discovery with the retail industry.  Michael Davidson, a top microscopist at Florida State University, was looking for a creative way to fund his laboratory and created a collection of men’s ties bearing micrographic images of adult beverages.  Thus, Molecular Expressions’ Cocktail Collection was born and sold more than five million neckties in retail stores across the U.S.  Now, those images are featured and available as modern art.
 
We hope you will stop by the BevShots booth to see what your favorite drink looks like under a microscope. To schedule an interview with Lester Hutt, president of BevShots, please contact Valerie Wickboldt, PR/marketing director at (904) 214-672 or media@bevshots.com. To learn more – and see all 29 BevShots images – visit www.BevShots.com. 

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FOR IMMEDIATE RELEASE:
November 12, 2009

Framed Molecular Cocktails May Be This Season’s Most Unusual Holiday Gift
~ MicroArt company provides holiday cheers and spirits ~

TALLAHASSEE, Fla. – Searching for an unusual gift for that special someone who likes contemporary art, adult beverages and an interesting story?  If so, BevShots may put you in the right holiday spirit.

BevShots MicroArt is a Florida start-up that blends art with adult beverages by putting images of beer, wine and cocktails shot by a high-powered microscope on canvas and gallery-grade paper. The company sells its unique cocktail art on a sophisticated web site, where prices range from $19.99 for a Metallic Print, up to $550 for a large print matted in a deluxe frame or an image on canvas in an elegant floating frame.

The full BevShots gallery is comprised of 29 images ranging from tequila to martini, vodka tonic to domestic and imported beers and red, white and sparkling wines, all available as customizable art pieces. No two beverages look alike, with images representing an array of colors and patterns that can fit the décor of any home or office.

“BevShots easily mix with today’s trends in abstract art, but feature a topic we all know and love – alcoholic beverages,” said Hutt. “Those who have seen BevShots are excited to find out what their drink of choice looks like under a microscope and those who haven’t seen BevShots before are interested in the story behind it. We’ve been thrilled by the outpouring of interest from people who want to display personal favorites in their home or office.”

Hutt is also counting on BevShots’ images finding their way to this year’s holiday gift lists.

“It’s really the perfect gift for a friend, family member or client who loves art, a drink, an unusual accessory for their home décor and a unique conversation piece.”

But, some find the story behind the art equally engaging.  The history of BevShots is one that blends a scientific discovery with the retail industry.

Back in the 1990s, Michael Davidson, a top microscopist at Florida State University found a creative way to fund his laboratory by selling images of beverages under a microscope to a necktie company. Thus, Molecular Expressions’ Cocktail Collection was born and sold more than five-million neckties across the U.S.

In 2006, the Florida Board of Governors implemented the State University Research Commercialization Assistance Grant Program. The program’s goal was to increase commercialization of products and technologies that emerge from research taking place at state universities in Florida. Hutt was employed under the grant to research the market for the beverage images.  He believed this endeavor had enormous potential and made a personal investment, purchasing the images and licenses from Florida State and Davidson, lining up printers and frame manufacturers, creating an e-commerce web site and launching a marketing blitz.

In addition to the full gallery of BevShots available online, owners of iPhones can sample and share the company’s unique images thanks to the new BevShots’ BarHop application.  At $1.99, it provides microscopic images of a dozen drinks in Sports Bar, Pub, Cocktail Lounge and Wine Bar settings.

To learn more – and see all 29 BevShots images – visit www.BevShots.com.  To check out the iPhone app, touch the App Store button on your iPhone and search BevShots or BarHop.

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FOR IMMEDIATE RELEASE:
September 24, 2009

Cocktails on your iPhone? Yes, there’s an app for that.
~ MicroArt company BevShots wins slot in iPhone’s App Store ~

TALLAHASSEE, Fla. – So, you’re having a beer with a buddy and you want to show him what’s really in that stein – or maybe wager on whether he can tell American pale ale from German Pilsener without tasting them.  If you have an iPhone, you’re just a click away from winning that bet now that BevShots’ BarHop has joined the ranks of downloadable iPhone applications.

BevShots MicroArt is a Florida start-up that blends art with adult beverages by putting images of beer, wine, liquors and cocktails shot by a high-powered microscope on canvas and gallery-grade paper.  The company sells its unique cocktail art on a sophisticated web site – but, now, lovers of contemporary art and alcoholic beverages who also own an iPhone can carry their own gallery on their hip – without a flask.

The BevShots’ BarHop application is one of more than 80,000 active iPhone software applications available from Apple’s iTunes App Store.  At a cost of $1.99, it provides microscopic images of a dozen drinks in Sports Bar, Pub, Cocktail Lounge and Wine Bar settings.  While 23 percent of active iPhone applications are free, the vast majority are paid, with prices ranging from 99 cents to almost $900.

“We believe our BevShots’ BarHop app is one of the best deals in the gallery of iPhone applications,” said Lester Hutt, president of BevShots MicroArt.  “It’s easy to download and use, cool to look at, a conversation starter and can provoke some fun and interesting entertainment.”

The full BevShots.com gallery is comprised of 29 images ranging from tequila and Champagne to martinis and vodka tonic to domestic and imported beers and wines, all available as customizable art pieces.

“BevShots easily mix with today’s trends in abstract art, but feature a topic we all know and love – alcoholic beverages,” said Hutt. “Those who have seen BevShots are excited to find out what their drink of choice looks like under a microscope and those who haven’t seen BevShots before are interested in the story behind it. We’ve been thrilled by the outpouring of interest in displaying personal favorites in their home or office – and, now, on their iPhones.”

BevShots are customizable and can be displayed on canvas as a gallery wrap, in a floating frame or on archival paper with two different matting and framing options.  No two beverages look alike, with images representing an array of colors and patterns that can fit the décor of any home or office – or restaurant or lounge.

For more information about BevShots MicroArt, contact Valerie Wickboldt at media@bevshots.com. To see all images or to learn more about BevShots, visit www.BevShots.com.

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FOR IMMEDIATE RELEASE:
August 7, 2009

Take a closer look at your favorite drink at BevShots.com
~Beer, wine and cocktail MicroArt featured as new modern art décor~

TALLAHASSEE, Fla. – Beer, wine and cocktails now have a new look after BevShots MicroArt popped the cork on BevShots.com, an e-commerce site featuring microscopic beverage art. BevShots.com currently offers 29 images ranging from tequila and Champagne to martinis and vodka tonic to a range of domestic and imported beers and wines, all available as customizable art pieces.

“BevShots easily mix with today’s trends in abstract art, but feature a topic we all know and love – alcoholic beverages,” said Lester Hutt, president of BevShots MicroArt. “Those who have seen BevShots are excited to find out what their drink of choice looks like under a microscope and those who haven’t seen BevShots before are interested in the story behind it. We’ve been thrilled by the outpouring of interest in displaying personal favorites in their home or office.”

BevShots are customizable and can be displayed on canvas as a gallery wrap, in a floating frame or on archival paper with two different matting and framing options. No two beverages look alike, with images representing an array of colors and patterns.

“As an interior designer, I’m always looking for the latest in trendy décor,” said Laura Smith, president and head interior designer for L.A.W. Design, based in Tallahassee, Fla. “BevShots are versatile - a trait every designer loves. And because the story surrounding them is intriguing, they also make the ultimate conversation piece.”

The history behind BevShots is one that blends a scientific discovery with the retail industry. Back in the 90s, Michael Davidson, a top microscopist at Florida State University, located in Tallahassee, found a creative way to fund his laboratory by selling images of beverages under a microscope to a necktie company. Thus, Molecular Expressions’ Cocktail Collection was born and sold more than a five-million neckties across the U.S.

In 2006, the Florida Board of Governors implemented the State University Research Commercialization Assistance Grant Program. The program’s goal was to increase commercialization of products and technologies that emerge from research taking place at state universities in Florida. Hutt was employed under the grant to research the market for the beverage images. He believed this endeavor had enormous potential and made a personal investment, purchasing the images and licenses from Florida State and Davidson.

“As art décor, we’ve found a new following for Davidson’s images,” said Hutt. “Since it’s a personal mission of mine, I’m grateful for the chance to stop the brain drain in my community by hiring and providing business for local talent, all while fulfilling my passion for BevShots.”

For more information about BevShots MicroArt, contact Valerie Wickboldt at media@bevshots.com.

To see all images or to learn more about BevShots, visit www.BevShots.com.

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(NOTE TO EDITORS: Media interested in using JPEGs of BevShots should e-mail Valerie Wickboldt at media@bevshots.com.)