A company called BevShots sells microscopic photographs of booze as art. The business began when a research scientist named Michael Davidson, looking to raise funds for his Florida State University lab, began selling microscopic images for neckties (yes, there's a market for that).

According to their site, the images are made by crystallizing the alcoholic beverage on a lab slide, and using a standard light microscope with a camera attached. As art, it's like Lisa Frank meets '80s motel decor - but it's also a pretty cool concept.

Original article published on NPR on Feb. 7th, 2011.